Should you DIY SEO or hire an agency?

Should you DIY SEO or hire an agency?

For a small or medium-sized business, search engine optimisation (SEO) is an extremely important power tool for growing web presence in this digital world where being on the first page of Google is make-or-break. SEO is used to boost your organic rankings and increase relevant website visitors to your site. When you know what you’re doing, applying SEO is a successful way of gaining more leads. However, if you’re unsure about the execution, it can mean a lot of time spent researching and a large amount of time wasted on trial and error with little return. So, should you learn to implement your own SEO or should you hire an expert?

Doing your own SEO

There is a lot to SEO that needs to be learned, understood and practiced. Rome was not built in a day and SEO is definitely not something that you are going to be a master of overnight. While it can be done, learning how to do SEO effectively is extremely time consuming and it is unlikely that you can compete with the effectiveness of someone who is experienced. If you have some understanding of how search engines work then you may consider implementing your own SEO strategy. This would include writing regular blogs and optimising them with relevant keywords, link building, email marketing and understanding how to read and improve analytics. However, with a business to run, it is unlikely you have got time to learn a skill that requires specialised knowledge; it may be better allocated to someone else.

Hiring an agency

So what would an SEO agency do for you?

An expert will tailor your content to make it more accessible to your target audiences’ demand using methods such as competitor keywords and enhancing the technical elements of your website such as optimising web design, use of coding and back links. While results will not be immediate, a carefully crafted and consistent SEO strategy will bring a terrific amount of value to the growth of your business.

The keyword here is consistency.

Hiring an agent meant you have someone dedicated to ensuring that you are at all times. This is without a doubt the most effective way to ensure that your business stays relevant and available to consumers. If after six months you have not seen any results, we would suggest that you look for someone new; this is the typical time frame it takes to see the effects of SEO. Any longer than this and you could potentially end up wasting a large sum of money and time.

Hiring someone who is experienced and knows exactly what they are doing ensures quality results faster and saves you a lot of time, allowing you to focus on the daily operations of your business. If you’re unsure about calling on outside help, you could try doing your own SEO for a year or so, seeing if this has any impact and if not, then consider having an expert take over.

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We help to optimise the web presence of small businesses, helping them to grow and break through in this competitive industry.